The university’s planning club ‘Hoek’ and the commerce company ‘Ourpick’ signed a Memorandum of Understanding (MOU) at the university to pursue industry-academia cooperation and joint projects. 

OurPick is a company engaged in various commerce and marketing activities that connect brands with consumers, continuously expanding its consumer reach through influencers and social media. For this project, members of the "Hoek" team will devise marketing strategies designed to effectively promote the brand and generate interest from the perspective of its core target audience: young adults in their early twenties.

To this end, they plan to propose a range of ideas focusing on: ▲ways to boost brand awareness among young adults in their early twenties; ▲content and marketing concepts that drive brand engagement and interest; and ▲online marketing strategies designed for practical implementation.

The ideas proposed by the students will be reviewed for feasibility and further refined in consultation with OurPick. The company plans to award prize money to the top-performing teams and provide financial support for the actual implementation of the proposed plans.

Furthermore, OurPick intends to maintain ongoing communication with the students throughout the project, sharing industry insights and collaborating to ensure the ideas evolve into viable marketing strategies.

"Hoek," a planning club now in its ninth year of activity, has expanded its planning capabilities by tackling real-world industry challenges through collaborations with various companies, such as Bucheon FC 1995, Hong-eonni Gogi, Ang-hodu, and Eobu-ui Siktak.

The collaboration with Ourpick is also expected to continue the spirit of industry-academia cooperation by transforming the students' innovative ideas into actual marketing strategies.