UI | Catholic University

Sub Logo Types

The Catholic University of Korea's sub-logo types serve as an expansion element of the University Identity System (UIS), alongside the symbol mark and logotype. They are auxiliary visual elements designed to convey the university's image more concisely and flexibly. Developed to complement the official logotype for versatile application across various media and environments, the sub-logo types follow a design system that prioritizes both readability and usability.

Based on the English initials of The Catholic University of Korea, the sub-logo types feature simplified forms designed to project a modern and intuitive image. They play a key role in strengthening brand recognition, proving particularly effective when applied to various media such as digital environments, promotional materials, and souvenirs.

Because the sub-logos are crafted in accordance with designated design principles, their shape, proportion, weight, letter spacing, and arrangement must not be altered arbitrarily. Furthermore, when combining them with the symbol mark and logotype, established regulations must be strictly observed to maintain a consistent brand identity.

Harmony, Open Leap, and Expansion

Visualizes CUK's identity into a solid and unique form, allowing flexible combinations with graphic elements or typography.

Color Application Guidelines

Diversity, Inclusion, Encounters, and Diffused Light

Conveys inclusiveness and stability based on CUK's rounded forms, enabling expanded visual communication through combination with graphic elements or typography.

Color Application Guidelines

Hall of Learning, Dignity, Tradition, and Elegance

Utilizes classic serif typography to visualize CUK's educational depth, historical heritage, and intellectual dignity.

Color Application Guidelines

The dedicated colors of The Catholic University of Korea's sub-logo are crucial elements for maintaining and strengthening brand identity. therefore, color regulations must be strictly observed. The use of spot colors is the fundamental principle for dedicated colors, though a 4-color process printing method may be used depending on the characteristics of the application medium (e.g., newspapers, magazines, online platforms). When applying 4-color process printing, differences in brightness and chroma may occur, so it must be verified against official color swatches to ensure accurate reproduction of standard colors. Additionally, to ensure consistent color expression across various media, the Pantone Color number should serve as the standard reference when specifying colors for artwork.

Menu

UI